Energizer® Unveils New, High-Tech Lighting Products at SHOT
Company to Showcase New Products Designed for Hunters and Outdoorsmen as well as Soldiers and Law Enforcement at the 2009 Shooting, Hunting, Outdoor Trade Show and
Conference (SHOT Show)
January 15, 2008 (St. Louis, MO) —Energizer continues to innovate; the company is expanding its already extensive line of lighting products with several new solutions for hunters and outdoors enthusiasts as well as Military and Law Enforcement personnel. The new products will be unveiled at the 2009 Shooting, Hunting, Outdoor Trade Show and Conference (SHOT Show).
Known for its leading-edge battery technology, Energizer is going beyond the battery by introducing new flashlights that give outdoorsmen, Soldiers and Law Enforcement personnel the ability to illuminate and power the activities unique to their professions and lifestyles. The two lines featuring these new lights are:
Energizer® Night StrikeTM, a new line of outdoor lights designed to aid hunters,
outdoorsmen and anglers in any terrain; and Energizer® Hard Case® Tactical™, which includes lights that help Soldiers and Law Enforcement personnel execute missions under any conditions that may develop.
"We wanted to create lights that address the specific needs of our outdoor-enthusiast,
Military and Law Enforcement personnel, so we went directly to the source," said Jeff Ziminski,
Chief Marketing Officer, Energizer. "We shadowed our end-user– from Soldier to industry
professional to outdoorsman – and developed lights that meet all of their needs, even the ones
they don’t know they have. The end result is a line of lights unlike anything else available on the
The lights also feature many attributes and new technologies that are direct results of research and feedback. Examples include:
Dedicated switches. While doing research, Energizer found that users struggled with small knobs and dials, particularly when wearing gloves. As a result, Energizer gave each color LED its own dedicated switch for discrete control.
Versatility. The Energizer Hard Case Tactical Second Generation Handheld and the Night Strike Handheld Swivel LED Flashlight are as versatile as the Soldiers
and hunters who use them. While conducting research in the field, Energizer found that run time is critical and needs to be flexible. With this in mind, the lights are designed to run on two AA batteries, but both are fully functional on just one AA battery and even have the capability to carry one battery as a spare.
Advanced circuitry. Research uncovered that consumers wanted many different lighting intensity options, but at any moment a hunter’s light could spook their prey or a Soldier’s flashlight may give away a position. So, Energizer designed the Energizer Hard Case Tactical Lights and Night Strike Lights so that after working in any given lighting mode for more than two seconds, the ―next-pushoff‖
technology allows the user to turn the light off quickly instead of scrolling
through the various intensities.
Energizer Night Strike Lights were designed with the help of outdoor and hunting experts as well as consumers to meet the specific lighting needs of outdoor enthusiasts. These lights feature significant technological advances, including magnesium alloy casing, which provides extreme durability while also being very lightweight. The case design also serves as an efficient heat-management system, with cooling ―fins‖ that disperse heat from the high performance LEDs and make it comfortable to hold even during extended use. Three models are being introduced: the Night Strike LED Handheld Flashlight, Night Strike Handheld Swivel LED Flashlight, and the Night Strike Multifunction Compact LED Light.
About Energizer Hard Case Tactical
Energizer Hard Case Tactical Lights are designed to meet the lighting and light-discipline
needs of Military and Law Enforcement personnel. New products include the Hard Case Tactical
2AA Second Generation Handheld Light and the new Hard Case Tactical Helmet Light. "Energizer is constantly challenging technology to be more useable and useful; we are always looking for new and innovative ways to light and power people’s lives," said Ziminski. "By creating lighting solutions that fit unique lifestyles, we hope to allow outdoors enthusiasts to pursue any adventure they can dream up and enable Soldiers to tackle any mission that may present itself."
Energizer Holdings, Inc. [NYSE: ENR], www.energizer.com, headquartered in St. Louis, Missouri, is one of the world’s largest manufacturers of primary batteries, battery-powered devices and flashlights. Energizer, a global leader in the dynamic business of providing portable power geared toward the new
digital age, offers a full portfolio of products including the Energizer® MAX® premium alkaline brand;
Energizer® Ultimate Lithium; Energizer® Advanced Lithium and Nickel Metal Hydride (NiMH) Rechargeable batteries and chargers.
The Energizer product line also includes specialty batteries for hearing aids and medical devices, health and fitness devices, as well as for keyless remote entry systems, watches and other uses. Through its flashlight and lighting products unit, Energizer helps bring consumer insight and innovation to these important household devices. Energizer continues its role as a technology leader for on-the-go lifestyles with its Energizer® Energi To Go® line of portable battery-driven power packs for cell phones and for use with iPod devices.